Born to seek risk and adrenaline, to be creative and ride dirt bikes, photographer Will Embree created SMX PICTURES to combine his interests and career.
In early 2018 Will suffered a moto related knee injury putting him out for several months. Determined to continue his support for friends and the motocross community, he borrowed an old camera from a friend and took it to the track. From that point forward photography quickly became a passion that would eventually drive his career.
Realizing a high demand among riders for motocross photography, Will developed a platform to simplify the delivery of a high volume of photos to all riders. To date, SMX PICTURES houses well over 250,000 original photographs made available for the entire Southern California motocross market. On any Sunday you can see Will at your local races snapping pics of all riders, young and old, regular Joes and big time Pros.
Dedicated to chasing his dreams as a contributor to the sport of motocross and all other action sports, Will networked his way through the industry to land media gigs dating back to 2019. Will is now a contributing, published photographer and journalist for motorcycle media outlets like Ultimate Motorcycling and Swap Moto Live.
SMX PICTURES is determined to continue its growth as a photography and video production house for all athletes, brands, businesses and media.
See you out there!
In addition to the direct-to-consumer high volume photography, SMX PICTURES works on a professional business-to-business basis serving brands and media with visual marketing content.
Whether it is a product release, athlete feature, special event or race day, the visuals that are put out for the world to see must encompass the true identity of your brand. It is our mission to work closely with clients to achieve harmony between your brand and your audiences.