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2024 GasGas Spice It Up Festival: Italy

Project type

Test Ride


July 28, 2023


Florence, Italy

Ultimate Motorcycling sent Will Embree to participate in the 2024 GasGas Spice It Up Festival where the all-new generation of GasGas motocross, enduro, and cross-country motorcycles were revealed. Over 60 motorcycle journalists and influencers from around the globe arrived in Città di Castello, Italy the same day and convened at the welcome dinner and official launch event.

America’s Troy Lee Designs/Red Bull/GasGas Factory Racing Team 450-class rider Justin Barcia and six-time FIM EnduroGP World Champion Andrea Verona for GasGas Factory Racing, surprised the crowd as they stylishly rode into the event aboard the new GasGas off-road models for the official reveal.

It was a quick 4 days of travel, eating and riding. GasGas had journalists on a tight schedule from the moment they landed to the day they left. The next day after arrival, the media test riders got the first opportunity to ride the entire off-road line of GasGas motorcycles. Will Embree was tasked with focusing primarily on the models offered in the US including motocross and cross country.

Check out Will's full article at and the YouTube channel for the video testimonial. Links above👆

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