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BOLD Performance Exhaust | Product Release

Project Type

Product and Lifestyle Application Photography


Cleghorn Ridge


November 15, 2022

BOLD Performance hired Will Embree to photograph their newest exhaust product for the Jeep Wrangler and the Ford Bronco Raptor. The project included studio product photography and product application photography. The content was developed to be used for e-commerce, social media and digital marketing purposes.

We set out on an adventure to an off road trail in the high desert just north of San Bernardino, CA. The objective of this adventure was to capture the vehicles in their "natural habitat" as they negotiate through technical terrain.

We couldn't have asked for better weather and picturesque backdrops of snow cap mountains. To our surprise we discovered a water-crossing from recent rains and had a little fun in the mud, maybe a little too much fun!

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